Every app that I help make at Bottle Rocket always has a certain moment in the project. It may come on day one of work, day one-hundred, or the day we ship. It’s uncomfortable acknowledge the day when it arrives, even though we all know it’s coming. At some point, the day will come when […]
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This report from Business Insider says it all. The share of US advertising dollars has mobile accounting for only 3%. I saw that number and nearly spit out coffee, but that’s not the only telling number.
Compare that to actual consumption of media, of which mobile has a 12% share, and there is quite a disparity.
What does that mean for your advertising dollars? Three words: buy, buy, buy.
Granted, the same people selling mobile ads can see the same report that you can, but old media mindsets are still prevalent. When there is plenty of space available for advertising, prices will be lower and the ROI will be higher.
Every report I have seen shows this ratio of ad revenue to consumption will change. More media is being created for devices every day. In addition advertisers will put more and more of their dollars in the devices we use. That means you should get the best return for your marketing dollars while you can.
Blog Post: Now Is The Time To Buy #Mobile Ads
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Interesting reading today on GigaOm regarding the line in the sand Apple has drawn over apps that track UDIDs. The mobile device leader will now start rejecting apps that utilize the unique identifier, which could mean great things for the platform and third-party developers. While it may seem incongruous to most, allowing apps to track […]
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There are times when you read an article that simply wows you from a technological point of view. It happened with the rise of Twitter at SXSW in 2007, a few months later with the announcement of the iPhone, and recently that the iOS App Store recorded 2 billion downloads in December 2012. I think […]
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According to Pandora, they apparently can. The company CEO Joe Kennedy claims new data surrounding the ratings they have mirror that of terrestrial radio. “Pandora will now be there side by side, apples to apples,” he said recently to The Verge.
Can that really happen?
I am interested in all of your thoughts. Even in this enlightened day of online availability, many feel that online ads are still worth way less than the traditional powers. Part of this mantra could be due to more accurate data. Nielsen announced recently they will be measuring online ratings more closely, and ABC announced they will utilize these numbers to gauge rates for the bevy of online media portals (ESPN chief among them).
If that is the case, then the Internet as a media power has been severely under appreciated over the last few years. Numbers being the way Kennedy sees them shaking out, you better lock up your banner and click-through rates now before they sky rocket.
The Wild West may be soon annexed by Traditional Media.
Blog Post: Can Online Ad Sales Ever Catch Up?
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It is a question as old as time: what are we willing to offer as compensation for access to the things we want? Some ask for your time viewing their ads, others want payment. We have even created models where we have to do both (I know, crazy right?). Enter Selectable Media, a new platform […]
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Control over data, regardless of the type, is where power truly lies today. Even though it is my body, I don’t really have control over my medical files. The content I create on social media is not something I have power over (unless I jump through a million hoops).
So what does that mean for data ownership? It lies in the collectors.
This article from All Things D references the kind of data we are collecting today in the digital age and how gathering more isn’t the answer. It argues why and how better data could procured. Problem is, it uses antiquated thought processes behind the hangups.
We haven’t owned our data in years. Some types aren’t thought of the same as others, but it doesn’t change the ownership. We are fine with credit card companies owning and selling our purchase data (get your head out of the sand), but we don’t want Apple and Google telling advertisers where we are currently.
I am going to be inundated with advertising messages until the day I die. Maybe I am different than most, but I’m fine with it. Some products out there are awesome, and I would like to know about them. If data that my devices record are going to help deliver more of what I’m looking for currently so I can make better purchasing decisions, bring it on.
The company that finds the best way to craft that message and gets us all to drop the faux upheaval over privacy and ownership of data will print their own stacks of cash. This company will easily collect, aggregate and transmit the information I need advertisers to use. They will know where I am, what I am interested in buying, and tell me how to do so.
I can’t wait.
Blog Post: Race For Better Data
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