advertising

Blog Post: Now Is The Time To Buy #Mobile Ads

This report from Business Insider says it all. The share of US advertising dollars has mobile accounting for only 3%. I saw that number and nearly spit out coffee, but that’s not the only telling number.

Compare that to actual consumption of media, of which mobile has a 12% share, and there is quite a disparity.

What does that mean for your advertising dollars? Three words: buy, buy, buy.

Granted, the same people selling mobile ads can see the same report that you can, but old media mindsets are still prevalent. When there is plenty of space available for advertising, prices will be lower and the ROI will be higher. 

Every report I have seen shows this ratio of ad revenue to consumption will change. More media is being created for devices every day. In addition advertisers will put more and more of their dollars in the devices we use. That means you should get the best return for your marketing dollars while you can.

Blog Post: Now Is The Time To Buy #Mobile Ads

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Blog Post: Twitter Just Changed The Game

Many have wondered what Twitter was going for as a long term business model. Without an IPO, they have been mostly dependent on investor money to keep the pipelines flowing. Sure, they have some ad revenue currently, but anyone who thinks it pays the bills is kidding themselves. For long term viability of the platform, they needed a game changer in terms of revenue.

That announcement came my way today in the form of this great piece from Financial Times.

Twitter has taken a big step on to traditional media turf by signing its biggest advertising deal with one of the world’s leading ad-buyers, according to people familiar with the matter. The deal with Publicis’s Starcom MediaVest Group is worth

What does that mean to the lay person? This site will start generating some real cash very soon. It also means that some high profile brands basically staked their claim on your Twitter feed. Proctor & Gamble, Walmart, Microsoft and Coca-Cola just bought themselves some prime real estate.

I, for one, am excited about this because all the whispers of Twitter going away can now subside. For years it has been my preferred method of consuming and broadcasting information. A fresh supply of revenue will only strengthen the name of Twitter and possibly transform mobile advertising.

Twitter was made for mobile, and brand recognition can only increase with the platform (Vine included). Keep an eye on your feed, because change is coming.

Blog Post: Twitter Just Changed The Game

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Blog Post: Can Online Ad Sales Ever Catch Up?

According to Pandora, they apparently can. The company CEO Joe Kennedy claims new data surrounding the ratings they have mirror that of terrestrial radio. “Pandora will now be there side by side, apples to apples,” he said recently to The Verge.

Can that really happen?

I am interested in all of your thoughts. Even in this enlightened day of online availability, many feel that online ads are still worth way less than the traditional powers. Part of this mantra could be due to more accurate data. Nielsen announced recently they will be measuring online ratings more closely, and ABC announced they will utilize these numbers to gauge rates for the bevy of online media portals (ESPN chief among them).

If that is the case, then the Internet as a media power has been severely under appreciated over the last few years. Numbers being the way Kennedy sees them shaking out, you better lock up your banner and click-through rates now before they sky rocket.

The Wild West may be soon annexed by Traditional Media.

Blog Post: Can Online Ad Sales Ever Catch Up?

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Blog Post: Race For Better Data

Control over data, regardless of the type, is where power truly lies today. Even though it is my body, I don’t really have control over my medical files. The content I create on social media is not something I have power over (unless I jump through a million hoops). 

So what does that mean for data ownership? It lies in the collectors.

This article from All Things D references the kind of data we are collecting today in the digital age and how gathering more isn’t the answer. It argues why and how better data could procured. Problem is, it uses antiquated thought processes behind the hangups.

We haven’t owned our data in years. Some types aren’t thought of the same as others, but it doesn’t change the ownership. We are fine with credit card companies owning and selling our purchase data (get your head out of the sand), but we don’t want Apple and Google telling advertisers where we are currently.

I am going to be inundated with advertising messages until the day I die. Maybe I am different than most, but I’m fine with it. Some products out there are awesome, and I would like to know about them. If data that my devices record are going to help deliver more of what I’m looking for currently so I can make better purchasing decisions, bring it on.

The company that finds the best way to craft that message and gets us all to drop the faux upheaval over privacy and ownership of data will print their own stacks of cash. This company will easily collect, aggregate and transmit the information I need advertisers to use. They will know where I am, what I am interested in buying, and tell me how to do so.

I can’t wait.

Blog Post: Race For Better Data

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Blog Post: I Am The Vine, But Who Are The Branches?

By now, many of you have heard of Vine, the new platform to share your animated GIFs. For those that don’t know what an animated GIF is, Google is your friend. There’s only a few terabytes of data set aside for you to view.

Granted, the biggest news that Vine has made in the last few days has been related to how Facebook hates it and has put a pox upon it’s soul. Besides that, we are left with what could be the end of the 30 second commercial.

In terms of television advertising, I don’t know if we will ever be through with the 30-second spot. For decades, we have been spoon-fed product ideas for that length of time and I don’t see that medium changing course any time soon. Recently, Internet marketers have tried to add value to the advertisements they place by adding time (often in strange increments) to the spots placed online. 

Vine may change all that with their six-second clips.

Imagine being able to flow through your feed, whether it is on Facebook, Twitter, Tumblr, or any other desired framework. It’s filled with still images (for the most part) begging you to click on the image or link for more information on the next great product in your life. Instead, imagine that same feed with small commercial clips, telling you about products in six-second-looped clips. More information could be parsed quickly and easily than ever before!

Will this require some innovation? Of course! When it comes to the great minds that have transformed ads into every possible medium provided, they haven’t failed us yet.

Keep your eye out for more of these “Vines” in your social media feeds. My guess, is that you will see more and more of them in the year to come. A new standard could be on the horizon, and we are watching it pass in short loops.

I am Jack’s interest piqued.

Blog Post: I Am The Vine, But Who Are The Branches?

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