Month: March 2013

Blog Post: Can Online Ad Sales Ever Catch Up?

According to Pandora, they apparently can. The company CEO Joe Kennedy claims new data surrounding the ratings they have mirror that of terrestrial radio. “Pandora will now be there side by side, apples to apples,” he said recently to The Verge.

Can that really happen?

I am interested in all of your thoughts. Even in this enlightened day of online availability, many feel that online ads are still worth way less than the traditional powers. Part of this mantra could be due to more accurate data. Nielsen announced recently they will be measuring online ratings more closely, and ABC announced they will utilize these numbers to gauge rates for the bevy of online media portals (ESPN chief among them).

If that is the case, then the Internet as a media power has been severely under appreciated over the last few years. Numbers being the way Kennedy sees them shaking out, you better lock up your banner and click-through rates now before they sky rocket.

The Wild West may be soon annexed by Traditional Media.

Blog Post: Can Online Ad Sales Ever Catch Up?

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Blog Post: Apps That Real People Use

All of this conjecture is a bit easy to pose after the fact, but I am amazed when I read articles like this offering from Forbes. Apparently, the highest rated apps based upon current analytics are pieces of software that have features people will actually use.

Of course, that brings up the very relevant point: just how exactly do you know which features people want on their mobile device?

The short answer is, it depends. Since this article is in the retail industry, lets use that as an example. Mobile devices are meant to connect people who would otherwise not be. For retailers, usually that means getting them into the store. If you can utilize some sort of digital retailing system, or rewards based upon location, that drives traffic to the building.

The days of half-built mobile platforms are gone. If you don’t want to end up like the infamous in this article, know your brand and increase its awareness with an app people will love telling their friends about!

Blog Post: Apps That Real People Use

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Blog Post: Most Interesting Story From #MWC2023

People were foaming at the mouth for a Galaxy announcement from Samsung (which they sort of received with the Note 8), but instead the chief competitor to Apple gave the media something greater.

A physical form of anticipation.

Members of the media were handed a physical invitation to the upcoming Galaxy S4 announcement. It was well designed, and the printing looks top notch.

One Infinite Loop had owned this arena for years, but should now be taking notes. Especially without a Jobs-like address in their back pocket anymore.

This from a self-admitted Apple fanboy. As much as it pains me, this makes me actually think about the grass on the other side for once.

Blog Post: Most Interesting Story From #MWC2023

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