People were foaming at the mouth for a Galaxy announcement from Samsung (which they sort of received with the Note 8), but instead the chief competitor to Apple gave the media something greater.
A physical form of anticipation.
Members of the media were handed a physical invitation to the upcoming Galaxy S4 announcement. It was well designed, and the printing looks top notch.
One Infinite Loop had owned this arena for years, but should now be taking notes. Especially without a Jobs-like address in their back pocket anymore.
This from a self-admitted Apple fanboy. As much as it pains me, this makes me actually think about the grass on the other side for once.