Regardless of the platform, user and industry you design software for, we have all discussed at length the end result of interacting with our products. If you are new to a project, the emotions associated are usually negative. Something being built from the ground up by your team is often viewed in a positive light. […]
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One thing I love about reading stats is it really drives ideas home. Regardless of the medium – print, digital, billboard, etc. – the right metric can hit you right in the gut. With that in mind, check this:
95% of delivered SMS messages are opened. Translation: if you want your message read, why aren’t you texting your customers?
There is so much more to be digested from this article from Otimo Mobile, but that one stat should make you question everything about you’re mobile strategy. It should keep you up at night.
How can you get SMS into your platform’s marketing plan? The answer could make you feel a lot more comfortable about what you are presenting.
Blog Post: Are You Using SMS Alerts?
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There is a lot of gold to be mined in this wrap up of the first day of SES New York, a world-wide network of search and social events to educate marketers. When titans like Google and ESPN show up to share their experiences, you pay attention.
Many companies are already behind the eight ball in terms of connecting with their customers through mobile devices. The industry is still a bit wide open, and many companies are lining up to take your marketing dollars in exchange for ideas. Please don’t lose heart, 2013 is not near the end of the world when it comes to exercising your mobile strategy.
A lot of great companies are ahead of you, there is no denying it. I wish I could have been there when it happened too. If I’m playing catch up, so are many of the so called “experts” in mobile.
Read through this piece, and continue to search for more information like it. Just have to find it.
Blog Post: How Can You Connect With Your Customers
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My dad told me very early on in life that it matters what others say about you, which of course is absolutely right. At some point or another, you will need someone to vouch for your skills and abilities. It will help to have people in your corner. At the same time, it’s just as […]
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Because I could not have written it any better, please check out this great read from Wired on how 2013 is the year for mobile commerce. Of course, I have written in the past that this may or may not be the case. I think there are sufficient arguments either way for now until some […]
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I am admittedly not a history fan. As much as tried, I could not get into the stories of old that helped shape our world into the place we currently live in. I had no skin in the game when it came to a war beginning, dynasty falling apart, or civilizations created. It was all […]
Read more "Blog Post: What Is Your ‘Phase Zero’?"
Since this forum is new, I have been super nervous about writing on this topic. Nobody is writing about the specifics of mobile strategies because they want companies to pay them for that information. Maybe it’s considered too honest to write about many of the ideas at this juncture, because while everyone is trying to […]
Read more "Blog Post: What Your Mobile Strategy Isn’t"