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Chris Murman

Thought leadership on mobile technology, agile methodology, and the meeting of both.

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retail

Blog Post: Is Mobile Ordering The Missing Link for Retail?

We hate waiting in line, not to mention that once we finish waiting…there’s more waiting. There’s the whole, “need to pull out my wallet and give you currency” hassle. Then, finally, whatever I paid for needs to be produced. Goodness, I hope all this was worth it. Honestly, I just want what I want and […]

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Blog Post: Retailers Are Doing Just Fine, Amazon

Everyone is singing the praises of Jeff Bezos and his brick-and-mortar killer Amazon these days. They released a new and improved Kindle that is arguably the best Android tablet on the market, announced drone delivery and set the Internet on fire, and now will be testing Sunday delivery in some cities. Some, including this post […]

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Blog Post: Will ‘Reverse Showrooming’ Define 2013 Holiday Shopping?

Good for you Best Buy. Shame it took you this long to figure it out, but it appears you have the hang of this whole “showrooming” thing. I’ve called it out several times in this space, but big retailers such as JC Penny and Best Buy have been wringing their hands over the trend in […]

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Blog Post: Is Apple’s Retail VP Hire Best For It’s Brand?

I’m sure the instant analysis will be all over the board, with pundits both praising and bashing the decision of Apple to hire Burberry CEO Angela Ahrendts as it’s new VP of Retail. It certainly keeps with what many expect of an industry leader like Apple: high end brands take careful shepherding and care to […]

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Blog Post: Is ‘Omnicommerce’ Our Next Big Buzzword?

Retailers are constantly on the lookout for more ways to connect iwth their customers. The manner in which buyers purchase products was restricted once upon a time, giving businesses the power to distribute as they saw fit. As we know, the power is now literally in the palm of our hands to swing it back […]

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Blog Post: How Can Mobile Improve Your Sales Funnel?

Companies with retail products are at an exciting time right now in relation to mobile technology. What has been released so far has been lackluster to say the least. At the same time, nothing has been more valuable to the sales process than mobile devices. While I hate to sound like an alarmist, I cannot […]

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Blog Post: How Mobile Is Your Digital Showroom?

The concept of websites functioning as showrooms is nothing new. I have been able to browse items such as cars, furniture, electronics and more from the comfort of my home for years. Shoppers prefer this because they don’t have to have the awkward sales rep following you around asking if you need any help. Retailers […]

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Blog Post: How Mobile Shopping Is Changing Retail

While many of the stats released in this Nielsen report on mobile technology trends, the one that stands out is related to shopping. Nearly a quarter of all mobile users currently make purchases through their device. Mind you, we are at the dawn of the mobile revolution, and one in four mobile users buying stuff. […]

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Blog Post: Improve Commerce With Your Mobile Strategy

Because I could not have written it any better, please check out this great read from Wired on how 2013 is the year for mobile commerce. Of course, I have written in the past that this may or may not be the case. I think there are sufficient arguments either way for now until some […]

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