I am encouraged by blog posts like this by Thomas Husson. Instead of seeing a technology like QR Codes as “dead”, companies like mobiLead solutions are engineering around the problem.
While I don’t think this is the only barrier, QR Codes are kind of an eye sore and difficult to weave into attractive marketing materials. What if, instead of sticking one in the bottom of a print ad, the logo had the target integrated?
That, and mobile devices having scanners fully integrated into the operating software, could give the technology a bump in the right direction.
It’s solutions like this that could benefit fringe breakthrough ideas like QR Codes, NFC chips and RFID tags. Identify the barrier and engineer around it.
Blog Post: Engineering Around A Barrier
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As someone who has spent much of his life in comic books, the idea of anything being “dead” is just humorous. Characters are brought back from the grave all the time. Television shows from the ’70s are re-imagined as movies, songs get warmed over with a twist, and technologies don’t quite have the right product to push […]
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Keeping the tradition to post some of the best news coming from Mobile World Congress, Samsung and Visa announced a partnership to bring mobile payment software on all new NFC-enabled phones made by the manufacturer. Something tells me a certain announcement coming soon should include this item. On the surface, it’s great. Good for Visa […]
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