I am encouraged by blog posts like this by Thomas Husson. Instead of seeing a technology like QR Codes as “dead”, companies like mobiLead solutions are engineering around the problem.
While I don’t think this is the only barrier, QR Codes are kind of an eye sore and difficult to weave into attractive marketing materials. What if, instead of sticking one in the bottom of a print ad, the logo had the target integrated?
That, and mobile devices having scanners fully integrated into the operating software, could give the technology a bump in the right direction.
It’s solutions like this that could benefit fringe breakthrough ideas like QR Codes, NFC chips and RFID tags. Identify the barrier and engineer around it.