Before I come across like a complete fanboy, let me temper some of my comments on the recently announced mobile OS. Yes, there are a lot of these features are already available in the newest Android. Users can toggle their settings, cycle through apps and share media in a simple way already. However, can Android […]
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This is the third post in a series breaking down mobile principles that Mashable’s Grace Smith’s laid out in a recent article. If you haven’t caught the previous two, they can be found here and here. Today we will look at the tap and how it has changed UX forever. A users experience on a site […]
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This report from Business Insider says it all. The share of US advertising dollars has mobile accounting for only 3%. I saw that number and nearly spit out coffee, but that’s not the only telling number.
Compare that to actual consumption of media, of which mobile has a 12% share, and there is quite a disparity.
What does that mean for your advertising dollars? Three words: buy, buy, buy.
Granted, the same people selling mobile ads can see the same report that you can, but old media mindsets are still prevalent. When there is plenty of space available for advertising, prices will be lower and the ROI will be higher.
Every report I have seen shows this ratio of ad revenue to consumption will change. More media is being created for devices every day. In addition advertisers will put more and more of their dollars in the devices we use. That means you should get the best return for your marketing dollars while you can.
Blog Post: Now Is The Time To Buy #Mobile Ads
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For those that didn’t read yesterday’s post, Mashable’s Grace Smith’s laid out some core foundations of the current mobile landscape. It inspired me to explore each of them in a way to help you refine your mobile strategy. Today I would like to delve into the mobile canvas, and what a challenge it can be for […]
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In an amazingly dense post, Mashable’s Grace Smith laid out some core foundations of the current mobile landscape. It inspired me to explore each of them in a way to help you refine your mobile strategy. To begin, let’s explore the concept of performance of an app or mobile site on a device. Whenever you […]
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