One thing I love about reading stats is it really drives ideas home. Regardless of the medium – print, digital, billboard, etc. – the right metric can hit you right in the gut. With that in mind, check this:
95% of delivered SMS messages are opened. Translation: if you want your message read, why aren’t you texting your customers?
There is so much more to be digested from this article from Otimo Mobile, but that one stat should make you question everything about you’re mobile strategy. It should keep you up at night.
How can you get SMS into your platform’s marketing plan? The answer could make you feel a lot more comfortable about what you are presenting.Read more "Blog Post: Are You Using SMS Alerts?"