It’s still about a month away from the rumored iPhone (and other Apple product releases) announcement on September 10, and people are already ramping up their negative comments about it. We’re at the point where no matter what is announced, it won’t be good enough.
This article form The Next Web does it’s best to keep from spilling any condescension all over the story, although I’m sure a separate opinion piece by an expert will do so.
I’ve heard it already in a podcast and two other Internet posts: it’s not going to be revolutionary, but an iteration. It’s predecessor wasn’t that great either so don’t get your hopes up. Even the camera hardware and software, which were once thought unparalleled in the market, is being trashed by recent competitors.
Frankly, I don’t have any skin in the game other than the fact that my whole family uses Apple products. I would sure love it if Cupertino shut everyone up, but it won’t upset my day if the event is a dud. I am invested in the ecosystem and I don’t have any reason to change at the moment.
Which, of course, is the only thing that matters right now to many customers. If we are in the market for a phone right now, chances are it’s not our first. We probably bought an Android or iOS device already, and don’t want to have to pay for the apps and songs again. So, we’ll keep buying whatever we have for now.
I think Apple product work together very well, and there isn’t a single Windows machine in my house. When a company that provides software or media services would be worth the shift, my wife and I won’t have a problem. It won’t come from Microsoft for sure at this rate, and the other products are in the same boat.
When you read comments from these cynics, just remember that they change their mind all the time and anyone who writes about this stuff is wrong a lot. If you want a new Apple product, September 10 will be a great day. If not, the announcements coming a week earlier will probably be of interest.
I’ll just be patient and remember that my experience holding the device is what matters, not someone else telling me what does.