Sometimes I am jealous of all the mobile conferences that happen globally. If I had a choice, there would be a designated amount of time where my company allowed employees time for exchange of ideas and networking. Unfortunately, there’s work that needs to be done. So I’m left with reading great recaps like this piece from Venture Beat.
As usual, companies are a little reluctant to throw all their eggs into one basket. With the mobile industry still so new, it can be difficult to make product decisions based on what could be considered a “fad”.
The senior VP of Salesforce concluded that in the future, more and more work will be done on mobile devices. For now, though, it’s impossible to employ a mobile-first strategy. Reading the tea leaves, many decision makers (even at my company) believe too much work is done on traditional computing devices to warrant a change in product road maps.
Problem being, it’s not going to be that way for much longer. Companies that want to innovate should be making the changes to their planning now if they want to beat the rush.
I have tried something the last couple of months at work, with some degree of success. Instead of carting my bulky laptop everywhere to monitor email and instant message queues I have been taking my iPhone. Strangely enough, I get just as much done and my interactions are limited just because I don’t want to be on my phone too much during meetings.
Of course, documentation still has to be written. For that, I need my bigger screens and a keyboard. That, of course, could be remedied with an iPad and Bluetooth keyboard.
Mobile devices are not just for consuming content. These powerful devices are just as capable of creating the content, and I need apps to help me do so.