Blog Post: @Twitter Looks To Be Second Screen Of #Advertising

Posted on by Chris Murman

The validity of this product concept needs a little time and public endorsement to succeed, but I really admire Twitter for really putting themselves out there.

Concept is simple: advertisers buy ad space on TV. You tweet about a show. Ad people see the tweet and have the chance to see if you liked their commercial on the social network. Simple right?

Twitter hopes so.

The chance for user engagement is huge. The platform proved as much with TV watching in general, why wouldn’t it work for product integration and commercials?

Maybe so. The possibility exists, though, that the audience that uses Twitter might also fast forward through commercials on DVR. They could also watch online, maybe even torrent.

Time will tell. I think this is a great idea, one that can result in additional revenue for my social network of choice.

Blog Post: @Twitter Looks To Be Second Screen Of #Advertising

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My first job out of college was as a weekend sports anchor at an NBC affiliate, and as a journalist I've not lost my love of telling the stories of others. Each interaction is an opportunity to learn what makes you unique and understand perspective. If we get to know each other more on a personal level, it would make the tough conversations easier to have. The work I'm most focused on is connecting the dots in tech companies. Finding the most human aspect of technical solutions. Coaching, training, and transformation are about removing the friction organizations unintentionally create. The things that teams create can be amazing. My part of that recipe is helping them do so in the best and most fun environment. I'm also many other things. An author of a book on mobile applications. A contributor to the Agile Uprising Podcast. Blog writer of my namesake. Speaker and organizer at over a dozen conferences around the world. A proud husband, father, runner, chef, and as an advocate for the marginalized in the world.