The validity of this product concept needs a little time and public endorsement to succeed, but I really admire Twitter for really putting themselves out there.
Concept is simple: advertisers buy ad space on TV. You tweet about a show. Ad people see the tweet and have the chance to see if you liked their commercial on the social network. Simple right?
Twitter hopes so.
The chance for user engagement is huge. The platform proved as much with TV watching in general, why wouldn’t it work for product integration and commercials?
Maybe so. The possibility exists, though, that the audience that uses Twitter might also fast forward through commercials on DVR. They could also watch online, maybe even torrent.
Time will tell. I think this is a great idea, one that can result in additional revenue for my social network of choice.