I first started getting into the thoughts and ideas of 37 Signals because of my boss (who is an avid fan). They continue to show that you don’t need the biggest or most commercial of ideas to be successful. Swimming against the stream is natural for them, not a marketing choice (which so many companies try).
This post is by David Heinemeier Hansson who probably doesn’t need an introduction. It poses new and interesting thoughts behind age old business concepts. Definitely worth a read this Sunday.