It’s startling when you know you’ve read the best book you’re going to buy all year…in January. It wasn’t because I am too cynical about the work of my fellow authors. I just new Hooked: How to Build Habit-Forming Products was that good, and I detailed my thoughts of Nir Eyal’s brilliance here. If you are in […]Read more "Blog Post: Never Assume Your Users Are In On The Joke"
When I was still trying to find my writing voice prior to this blog, I reviewed comic books; a ton of them. Sometimes it seemed like I just hammered away at my keyboard, filled with nerd rage. Occasionally, genuine criticism seeped out of my posts. Point being, I’m not a literary savant by any stretch. […]Read more "‘Hooked’ Teaches Ability And Responsibility For Attracting Users"