Having prided myself on being well read on industry information, I thought I knew how to have an intelligent conversation on analytics. I’ve pitched A/B testing in previous jobs, explained value-stream mapping, and collected more than my fair share of metrics on team success. With all of the sites devoted to gathering and analyzing feedback, […]
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Remember how it was ludicrous when you heard the number of advertising messages you receive a day? Thousands, or rather hundreds of thousands, of different brands and ideas are projected to you every day for consumption. Now, we just try to make sure we understand all of them and process the ones important enough to […]
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I am currently in the middle of an argument with my client. Sounds dramatic, right? Even gave the sentence it’s own paragraph. It’s not exactly an argument, because my client wouldn’t have that title much longer if I was really arguing with him. What’s really going on is there is one topic he keeps bringing up […]
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The incumbents will always do anything their power to stave off the challengers. Whether you are the senator from the great state of wherever, or the team lead, as an entrenched veteran in your area of expertise you must fight to keep your edge. My mind wandered to that axiom when reading the comments of […]
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Having been a part of “geek” culture for quite some time, it has been a true revelation to see the “geekification” of our entire society in the last few years. Instead of seeing the negative connotations associated with the term, I chose to see what separated us geeks from the crowd: we loved data. Data […]
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For those of you fully embedded in the Twitterverse (hit me up here), there is nothing like watching the world react in real time to what is happening around them. Wouldn’t it be great to have a graphical, global representation of that? Check out Tweetping, a new web application build on the Node.js platform that […]
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Control over data, regardless of the type, is where power truly lies today. Even though it is my body, I don’t really have control over my medical files. The content I create on social media is not something I have power over (unless I jump through a million hoops).
So what does that mean for data ownership? It lies in the collectors.
This article from All Things D references the kind of data we are collecting today in the digital age and how gathering more isn’t the answer. It argues why and how better data could procured. Problem is, it uses antiquated thought processes behind the hangups.
We haven’t owned our data in years. Some types aren’t thought of the same as others, but it doesn’t change the ownership. We are fine with credit card companies owning and selling our purchase data (get your head out of the sand), but we don’t want Apple and Google telling advertisers where we are currently.
I am going to be inundated with advertising messages until the day I die. Maybe I am different than most, but I’m fine with it. Some products out there are awesome, and I would like to know about them. If data that my devices record are going to help deliver more of what I’m looking for currently so I can make better purchasing decisions, bring it on.
The company that finds the best way to craft that message and gets us all to drop the faux upheaval over privacy and ownership of data will print their own stacks of cash. This company will easily collect, aggregate and transmit the information I need advertisers to use. They will know where I am, what I am interested in buying, and tell me how to do so.
I can’t wait.
Blog Post: Race For Better Data
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